Concept sponsored content campaign targeting technology decision makers.
A B2B campaign concept structured around three buying signals: efficiency, risk and growth.
Sponsored document ads and single-image creative are paired with a follow-up sequence for engaged audiences. Company page content is refreshed to support the campaign so organic and paid reinforce each other.
Deliverables: 6 sponsored creatives, 1 document ad, audience definitions, company page content plan.
Demo Work
Concept launch sequence: teaser, reveal and conversion posts for a fashion e-commerce drop.
Demo Work
Concept lead-gen campaign for a B2B consulting firm with instant form and retargeting.
Demo Work
Concept search campaign structure with ad groups, extensions and negative keyword strategy.
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