Concept responsive display set with message hierarchy across sizes.
A responsive display concept that keeps one message legible from a 300×250 rectangle to a wide leaderboard.
The system uses a fixed headline slot, a variable supporting line and a single call to action, so creative stays consistent as sizes change. Motion is limited to a two-frame reveal that respects reduced-motion preferences.
Deliverables: 9 display sizes, static and animated variants, copy matrix.
Demo Work
Concept launch sequence: teaser, reveal and conversion posts for a fashion e-commerce drop.
Demo Work
Concept lead-gen campaign for a B2B consulting firm with instant form and retargeting.
Demo Work
Concept sponsored content campaign targeting technology decision makers.
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