Concept weekly Reels series for a beauty and wellness brand covering treatments, team and aftercare.
A twelve-week Reels concept built for a salon and spa that sells trust before it sells treatments.
Week by week the series moves between three formats: treatment explainers led by the therapist who performs them, quiet before-and-after transformations shot on location, and short answers to the questions the front desk hears every day. Every Reels opens on movement within the first second and closes with the booking call to action.
Deliverables: 12 Reels scripts with shot lists, cover frame direction, caption framework, hashtag set and a posting schedule.
Demo Work
Concept launch sequence: teaser, reveal and conversion posts for a fashion e-commerce drop.
Demo Work
Concept lead-gen campaign for a B2B consulting firm with instant form and retargeting.
Demo Work
Concept sponsored content campaign targeting technology decision makers.
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